https://www.youtube.com/watch?v=UW_kKafCIsg
Different applications of cloud computing will be discussed focus on emerging innovation practices in the following four industries: online dating, game, photography and conferencing. All of these four industries benefit from globalization, and strengthen the relationships among people through entertainment. Users in these industries can easily switch to each other and have synergy effect.
Online Dating
First of all, one of the most interesting business models of cloud computing, software as a service (SaaS), will be applied to illustrate online dating industry. Cloud providers create and manage the platform and infrastructure for online dating, where enable lonely people to develop relationships in the virtual world. Comparing to face-to-face communication, online dating allows people to talk to anyone at anytime in anywhere as long as you have a computer or a smartphone, social networking has never been easier. Along with the expansion of cloud, as well as the increasing demand of online social networking, online dating has become more and more popular. Generally speaking, online dating users usually have to pay for a subscription fee to access to the sites or Apps, which is one of the characteristic of SaaS. To support members’ activities, like uploading and posting photos and videos, as well as text/voice/video chatting, capacity of cloud is essential. If the cloud provider fails to provide stable and smooth service experiences, one may fail to advertise him/herself and lose his/her soul mate easily. Moreover, as SaaS has one drawback that the users' data are stored on the cloud provider's server which could be unauthorized accessed, appropriate management systems are crucial to protect users’ security and privacy.
Another interesting topic of cloud computing technology applied here is game industry. It operates by adopting videos or files storage and execution as the server for their on-demand “Gaming as a Service” (GaaS) solution in order to provide users extraordinary game service across various devices. There’s no doubt that gamers could experience tremendous advantages over traditional gaming systems under this new combination. For that many giant game companies could offer a bigger capacity of cloud storage for saving different categories of games and private user data in a more safe way, only charging game users a small amount of money or even for free！What we need to do is just to access them by different devices like mobile phone, personal computers, etc, without any time and space limitation simply. Initially, cloud computing would influence the gaming industry positively, stimulate the rapid development of gaming companies to dig out more better ways of user playing experience. In addition, the increasing globalization in recent years accelerate the gaming market growth under emerge of technological issue and game playing trend. On the other side, globalization also strengthens private tailored game production in meeting with the higher demand of customer preference and satisfaction when facing the opportunity of advanced technology sharing and the fierce game market competition across countries broader.
Photography
Photography applications for cloud computing will definitely arouse the interests of photographer, shutterbug or those who just taking for fun. The various available cloud platforms have made it a reality of image storing, organizing, editing and sharing. Saving photos to the “Cloud” really refers to saving photos to an off-site storage system and accessing those photos over the Internet. Just as we get our electricity and water from remote sources and pipe them into our homes, the cloud pipes computing power into our homes via the Internet.
Cloud computing works as a nice and uncomplicated service that quietly collects all your photos and helps to share the best shots, which embraces public and private gallery options, and automatically upload from phone or tablet. When it comes to sharing, by utilizing elegant and intuitive controls, it’s easy to keep your public shots pubic and private shots private on both. Nevertheless, cloud storage and sharing also face with many problems technically or socially. For instance, access to files is sometimes restricted to a certain web page and restoring your pictures also have limitations at sizes or bandwidth. Under globalization, people from all over the world could share photographs anytime from anywhere, which is strengthening of the virtual interaction and communications, but also brings about emerging problem of copyright or hacker.
Conferencing makes your life easier; it makes you feel like home anywhere you are. No matter if you or your family, friends are far away; you still feel like you are with them right in front. Conferencing as in Video or Audio helps in connecting multiple people at a time. All it does via cloud computing. A more convenient and efficient way of traveling, videoconferencing is becoming a preferred way to conduct both one-on-one and group meetings. It allows employees to participate in a more relaxed and comfortable setting, whether they working from on in office. Live video feeds allow participants to interact in real time. Within the enterprise, videoconferencing can also reduce time spent walking between campuses and buildings. Better yet, recent advances in videoconferencing technology make it more appealing and cost-effective than ever.
Enterprise desktop videoconferencing on cloud - in which each user attends the videoconference using his or her business desktop or laptop and a webcam - is a smarter alternative. Such as BYOD (bring your own device) and AWS (alternative work schedule) most firms start using, for cost optimization. For many users, the image and reputation of desktop videoconferencing has been skewed by their audio/video experiences with free Skype and similar products. While Skype performance has improved under Microsoft, especially with the new Xbox One system, which is not, in general opinion, an enterprise-grade product with management controls.
Reasons that video conferencing should move to Cloud:1) Reduce upfront costs; 2) Deliver Flexibility; 3) Provide simplicity; 4) Support a range of devices; 5) Ensure interoperability.
Conclusion
Through our analysis we have observed that cloud computing in entertainment industry has been a disruptive technology and an emergence technology at the same time. It has a huge scope, if not in short term but would definitely be in long run in terms of business profitability and mass target. This is specially because of the potential low cost strategy and the convenience for mass target users and also for the companies and sellers.
References:
2) http://searchcloudcomputing.techtarget.com/tip/Five-reasons-to-move-video-conferencing-to-the-cloud
4) Matthew Bamberg (April 2012), Photography Applications for Cloud Computing, Retrieved from:http://www.safaribooksonline.com/library/view/photography-application-for/9781133788751
5) Lawrence K. Vanston (2008), Practical Tips for Forecasting New Technology Adoption, Retrieved from: https://drive.google.com/file/d/0B5h_a6oJZe2HWG9ZSVdaLU96cnc/view
6) Keeley Wilson and Yves L.Doz (2012), 10 Rules for Managing Global Innovation, Retrieved from: https://drive.google.com/file/d/0B5h_a6oJZe2HMU5JT3BhWUIxMGc/view
7) Recep Yucel and Osman DAGDELEN, Globalization of markets, marketing ethics and social responsibility, Retrieved from: https://drive.google.com/file/d/0B5h_a6oJZe2HNUlTdzQ1UlpaaEU/view
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